There were two versions of the poster, this one and one with brown/green/yellow/red colors in it. The color caught my attention right away, partially because the teal/aqua background is my favorite color (as I sit here in a hoodie, jacket, and high tops of that color).
The words almost seem as if they're moving due to the change in their direction. It makes the message come to life in a way. The two "moving" words are change and thought. It is a way to physically see how changing one thing can change another, like Newton's law "every action has a reaction."
I like the design of the lines and the arrow taking up the white space in the left corner. It's simple but catches my eye. The arrow reminds me of the "Above the Influence" campaign about saying no to drugs and alcohol. Similar to that, if you say no to an influence, you can change the way you are perceived by others and by yourself.
This poster is very "now." I can relate this message to my own life. There have been many instances where I feel a little tired or am upset about something and that one little thing will make me feel that way for the rest of the day. If I simply just changed my thought to "I'm on the beach on a hot summer day" instead of "it's really cold walking through this snow" then I could feel warmer and I have a happier thought in my head.
It's a little hard to read at first, but after really looking into it I love it. Very cool, thought provoking design.
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